Power Shifts

Power Shifts

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Power Shifts
Unlock Customized Messages Across Different Audiences
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Unlock Customized Messages Across Different Audiences

Go from one policy idea to nine products, including a policy submission, briefing note, stakeholder pitch, and public messaging

Joseph Lavoie's avatar
Joseph Lavoie
Jan 27, 2024
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Unlock Customized Messages Across Different Audiences
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Today, I explore this question: how can ChatGPT assist in creating three distinct message tones tailored to different audience segments in a public affairs engagement?

We put ChatGPT through the ringer with this one by:

  1. Having it write a pre-budget submission cover letter for a hypothetical policy ask of the Department of Finance to see how it can write for government officials and policymakers.

  2. Converting this letter into a policy brief and pitch for industry stakeholders.

  3. Using these materials to produce conversational and relatable content for the general public.

Outcomes:

  • Messages that resonate with the communication style and expectations of policymakers and government officials.

  • Material that effectively communicates with industry experts in a language they value.

  • Content that effectively connects with the general public, making complex policy issues more accessible and relatable.

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